Sam White

[1]
Portland

I work with brands that value clarity, purpose, and human connection.

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[2] Selected work View all
Cascade Equinox Festival Cascade Equinox FestivalCreative Direction, Identity
Dogwood at the Pine Shed Dogwood at the Pine ShedComing soon
MycoMylk MycoMylkComing soon
Nike Digital Commerce Nike Digital CommerceComing soon
Nike Global Brand Marketing Nike Global Brand MarketingComing soon
NIKE, Inc. NIKE, Inc.Coming soon
[3] Expertise

Creative Direction

Brand strategy, brand identity, experience design, concept development, team management

Creative direction work

Design Systems

Visual identity systems, user interface design, art direction and guidelines for elements that extend beyond the logo.

A dark UI component library: stat cards, charts, progress rings, list rows and a date picker

Brand Applications

Applying identity systems across key touchpoints such as digital products, websites, editorial, packaging, and marketing materials.

The Cascade Equinox Festival website open on a laptop at the festival, beside a branded enamel mug
[4] Testimonial
“Sam brought clarity to our brand at a time when we needed focus. The identity system feels simple, fun, and intentional.”
Josh Pollack Founder - Cascade Equinox Festival
[5] About me

Interested in working with early-stage startups and established brands from the Pacific Northwest and beyond.

More about me